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Sports Law

Sports Intellectual Property

At Juris & Nova Chambers, our Sports Law practice provides legal assistance to athletes, sports organisations, clubs, associations, coaches, sponsors, and other stakeholders across the sports industry. We advise clients on the legal and commercial issues that arise in professional and competitive sports, with a focus on protecting their rights and interests.

Within this practice, our work on sports intellectual property covers Athlete Image & Personality Rights, Trademark Protection, Sponsorship & Brand Rights, Copyright & Broadcasting Rights and Merchandising & Licensing.

Our practice covers sports contracts, player and athlete agreements, sponsorship and endorsement arrangements, broadcasting and media rights, sports governance, disciplinary proceedings, and regulatory compliance. We also assist with matters involving eligibility, selection, employment, compensation, and disputes between athletes, teams, clubs, and sports organisations.

What this covers

Sports Intellectual Property

Athlete Image & Personality Rights
Trademark Protection
Sponsorship & Brand Rights
Copyright & Broadcasting Rights
Merchandising & Licensing

Questions

Frequently asked

Many are resolved through the sport's own internal dispute mechanism or arbitration, including before bodies such as the Court of Arbitration for Sport for international matters, rather than the ordinary courts.

The athlete generally does, unless assigned or licensed under a specific agreement, which is why sponsorship and endorsement contracts need careful drafting on this point.

Confidential enquiry

Tell us about your matter

Enquiries received during working hours are acknowledged the same day.

Your details stay privileged and are never shared outside the chambers.

Consultation

Speak with a sports intellectual property advocate.

Tell us what has happened and what you need. You will get a candid assessment, a realistic timeline and a written fee position before any work begins.